“Hard work doesn’t always pay off”

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Fantastic episode of the CLEVER podcast featuring Taylor Levy, one half of CW&T, the (oft-mentioned here) design studio behind beloved essentials such as the Superlocal and the Pen Type-C. Great interview, with this bit, “Buy lots of lottery tickets,” from their Principles page, really speaking to me:

We’re not suggesting you should gamble, but launching a project often feels like rolling dice. Hard work doesn’t always pay off. There’s no correlation between how much time is spent working on a project and the ultimate payoff. That’s why we try lots of things. We make tons of stuff. And once in a while we get lucky.

While how, precisely, that will manifest in my own work remains TBD, I’m definitely looking to what Taylor and Chei-Wei are doing and using that as a basis for reconceptualizing my practice and how I think about the processes within. You can check out the whole interview here: