As we slip and slide and stumble and fumble into the post-SpaceKaren social media paradigm (still love Mastodon and it was fun, Threads, but you're reminding me of a one-night stand that I'm glad happened but still, one night stand; and BlueSky, well, you strike me as the colonial village reenactment of old Twitter – and all of its malign idiosyncrazies), I want to do a quick PSA on the importance of sharing work you dig.

I can post what I'm working on, my little narrative experiments and mental gesticulations, until the end of time – which I'm happy to do, toiling in my own obscurity as I've been doing for the entirety of my 20+ year process of public processing – but the truth is that the only way my work (or any of our work) finds more eyes and/or brains is by someone else sharing it: With rare exceptions, I've never picked up a book or a comic or watched a film or listened to an album because the artist themselves posted about it. You and your reach are the other 50% of the equation, of the deal: a link on your blog or in your newsletter or in your social networks, along with saying something nice (or not nice, if that's your thing) goes further than you can possibly imagine.

I'm trying to get better about it myself: the EarBlisses are part of that, as was the podcast and as are the Postscripts and other random things I share; but I do want to include a blogroll and favorite newsletters and such. I make it a point to share only work I genuinely dig – I don't do transactional shares and I rarely write about work I dislike because a.) I won't waste my time with something I dislike and usually know within the first ten seconds or words whether I'm feeling it; b.), it's a lot easier to piss and moan about something you dislike than it is to be enthusiastic about things you do like; and c.) if I dislike something, chances are I’m going to shape my current work or elements therein to be a reaction against the disliked thus making it actually useful to me.

Here endeth the PSA. Do with what you will.