tick tick tick
Count me in the 10-15 year camp (optimistically).
We’re not talking about critics or streaming evangelists sounding the death knell. This is coming straight from the exhibition side itself. These are the folks booking screens, selling popcorn, and living off ticket sales. And yet, nearly 55% of them think the model has fewer than 20 years left. Some were even more pessimistic, clocking the death watch closer to five or ten years.
The data came out of a survey by industry analyst Stephen Follows, in collaboration with Screendollars. They reached out to nearly 250 execs across the American film sector—people working in exhibition, production, distribution, sales, and television—to take the pulse of where things stand post-COVID.
It’s not just theater owners sounding the alarm. Sales and distribution heads were even more cynical about the future—over 60% of them also think the clock is ticking, fast.
via World of Reel