DCU / Elseworlds

As I seem unable to get this out of my head, I'm recording it here: while I dig everything I've heard coming out of the James Gunn DCU– and maybe it's my decades-long love of the wild stories (RED RAIN, GOTHAM BY GASLIGHT, RED SON, METROPOLIS, NOSFERATU) that came out under that banner – the "Elseworlds" branding for out-of-continuity projects like THE BATMAN and JOKER sequels, etc, feels… off. To me, at least, the current "Black Label" nomenclature used for things like BATMAN: DAMNED, WONDER WOMAN:HISTORIA, or SUPERMAN: THE LAST DAYS OF LEX LUTHOR (very good) seems more apposite. But IDK, maybe there's a rights issue with Johnny Walker or something.