THE SHADOW promotional matchbooks, 1945
Second of my two promotional matchbooks for THE SHADOW radio show, from 1945, joined The Collection today. While this latest procurement has far better and more inventive visuals, the first one still has some of the matches inside.
According to Martin Grams, Jr, in his definitive history of the radio show:
The aforementioned, still-combustible set…
Not sure if there are more variations of them or if I now have the only two variants. If so, very cool. If not, please correct me.
“The best of DC on TV!” (1967)
“Even likes lollipops” (1964)
LightBoy advertisement, 1990 (and yes, I had one – they were great, actually).
Promotion for THE MUMMY (1932) in Kentucky theatre | via
Promotional photo for DETECTIVE STORY HOUR radio show featuring James La Curto as The Shadow, 1930.
Advert for THE SHADOW radio show and newspaper strip, circa 1940-42 | via
Universal Weekly advert for BRIDE OF FRANKENSTEIN, 09 February 1935.